I lead eCommerce and digital marketing strategy for corporates and startups alike, teach at universities and business schools, speak at international industry events, and write books on the philosophy of technology.
PROFESSOR · INTERNATIONAL SPEAKER · AUTHOR
eCommerce and online marketing expert. Experience defining and developing eCommerce strategies
Online Marketing and eCommerce professor with sessions aiming inspiration or hands-on skills
Book author of titles about Minimalism, Tech and Investments
More than 15 years of experience exclusively dedicated to online marketing allowed me to develop my skills in several digital areas within Online and eCommerce
Online Media Investment Specialist and SEO-SEM, Display, CRM, Social Media and Web Analytics.
eCommerce Manager and Shopper Activation
Defining your business strategy and also with the capabilities to implement it
Victor de la Fuente works at the intersection of eCommerce, digital marketing and teaching. On the corporate side, he leads strategy for emerging channels such as marketplaces, social commerce and agentic commerce. In addition, he teaches at universities and business schools.
This mix of practice and teaching shapes everything on the site. For example, lessons from real projects become examples in class. Similarly, questions from students often turn into new articles.
First, read about his work in eCommerce and online marketing. Then explore the speaking engagements and university lectures. Finally, the blog and the books cover personal finance, focus and AI.
In addition, he speaks at industry events such as eShow, Retail Media Congress and MIOTI sessions. Therefore, many talks focus on retail media, agentic commerce and AI. For example, recent sessions covered CRO and SEO in the age of AI.
Moreover, he lectures at the University of Barcelona and at business schools. As a result, practical cases from real projects reach the classroom. For example, students review real websites during class.
Also, new talks and articles are added regularly. Therefore, the site keeps growing over time.
In short, this is a practical site for people who build and grow digital businesses. Therefore, take a look around and get in touch if a topic resonates with you.
Learn more about eCommerce on Wikipedia.
