Nestle
privalia

e-Commerce Strategy Assistant

Nestlé S.A.

2014-Present

eCommerce Strategy on owned digital assets & eRetailers platforms.
Corporate support in eCommerce and online marketing in areas such as: Media Investment (SEM, facebook, retargeting and others), SEO, eCRM, WebAnalytics, Web Conversion, UX and Tag Management.
eRetailers & Pure Player Sales Optimization.
Digital transformation of the organization.
eCommerce Shopper Activation projects. Examples: ‘Buy Now’ Implementation, ‘ratings and reviews’, eContent…
Search/Content Optimization for Product Positioning and Brand recognition.

Global Acquisition Manager (ES/MX/ITA)

Privalia

2014-2014

Head of acquisition for Spain, Italy and Mexico. Teamleader and coordinator.

Agency internalization project for Spain, Italy, Mexico and Brazil. Includes all acquisition channels (SEM, SEO, social, mobile, display and others) and marketing design team for creativities and landing pages. Web Analytics focused on campaign optimization.

Tools: Google Analytics, Visual Website Optimizer, Tag Commander, Oracle Business Intelligence and Exact Target.

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